Meet Lori Goode, 2025–27 Executive-in-Residence

Lori Goode, the chief marketing officer at Index Exchange, is serving as an Executive-in-Residence for the 2025–27 academic years at the Koppelman School of Business. At Index Exchange, Goode leads global marketing and Learning & Development, driving the company’s brand visibility, positioning, and go-to-market strategies to support product adoption and business growth. She also serves as the executive lead for Index Exchange’s sustainability and diversity, equity, inclusion, and belonging initiatives.

With more than 20 years of experience in digital advertising, Goode has held senior leadership roles at industry giants. At Amazon, she built and scaled the global marketing and training organization, launched its first owned advertising conference, and led a major brand relaunch. At Facebook, she led Atlas Product Marketing, overseeing a complete brand and platform relaunch, and at Microsoft, she led product marketing and marketing for their ad tech business, and managed key technical and client-focused initiatives, delivering on global account growth and strategic product enhancements.

Goode holds an executive education certificate from the Kellogg School of Management and earned her undergraduate degree from the University of Kentucky, where she majored in English education with a minor in journalism.

Email Professor Myles Bassell at with any questions and to request the Zoom link.