Academics
Admissions & Aid
Student Life
About
Info For
As a business administration major pursuing a B.B.A., you can choose to focus on one of the following areas of study: business economics; business for health professions, music professions or music production; business law and real estate; consumer and organizational behavior; critical and ethical thinking; diversity and inclusion in business; e-business; entrepreneurial management; international business; leadership and human resource management; management; or marketing. This program can be completed online or in person.
The skills you develop when analyzing and solving complex business problems will help you succeed in a wide range of professional careers in management, human resource management, operations management, business analytics, marketing, and international business. These skills are applicable in small and large companies, as well as nonprofits, and will also prepare you to start your own business.
The program information listed here reflects the approved curriculum for the 2025–26 academic year per the Brooklyn College Bulletin. Bulletins from past academic years can be found here.
The program offers multiple tracks, including business economics, business for health professions, business for music professions or music production, business law and real estate, consumer and organizational behavior, diversity and inclusion in business, e-business, entrepreneurial management, international business, leadership and human resource management, management, or marketing. In addition to functional business knowledge, it emphasizes communication skills, information literacy, quantitative reasoning, critical thinking, and ethical reasoning.
Students must complete all of the following:
Accounting 2001 and 3201, Computer and Information Science 1050 or Computer and Information Science 1110 or Computer and Information Science 1115, Business 2100 or Economics 2100, Business 2200 or Economics 2200, Business 3400 or Economics 3400 or Mathematics 2501 or 3501 or Psychology 3400, Business 3410 or Economics 3410 or Business 3421 or Computer and Information Science 2590 or Mathematics 1201, Business 3430 or Computer and Information Science 2531, Business 3100, Business 3200, [Business 3310] or Finance 3310, Business 3170, Business 4101W or 4200W, Business 4202W, Philosophy 3314.
Students must complete a minimum of 12 credits in one of the following tracks:
With permission of the deputy chair of the Department of Business Management, the student may substitute an appropriate course to replace one of the above courses for any of the BBA concentrations.
The Business Core requirement of Computer and Information Science 1050 or 1110 or 1115 may be waived by the department for B.B.A. students who can demonstrate sufficiently advanced computer proficiency in spreadsheet analysis.
Writing-Intensive Requirement: Students are required to take at least one writing-intensive course (W course).
Residence Requirement: At least 21 credits of the above courses, including at least one required capstone seminar course, must be completed at Brooklyn College.
To help you pursue your studies in the most efficient manner, and to maximize your efforts to graduate in four years, Brooklyn College has created four-year degree maps for all its majors.
View degree maps for this major and others.
A career map provides a comprehensive breakdown to help connect your academic coursework to career readiness skills, actions, and outcomes.
Bachelor of Business Administration, B.A. – Marketing (PDF)
218 Whitehead Hall E: businessmgmtadvising@brooklyn.cuny.edu P: 718.951.5136
Mondays–Thursdays, 9 a.m.–5 p.m.; Fridays, 9 a.m.–noon
Or contact:
222 West Quad Center 2900 Bedford Avenue Brooklyn, NY 11210 E: adminqry@brooklyn.cuny.edu
To make an appointment with an undergraduate admissions counselor, visit:
Virtual Admissions Counselor Appointments
Required Courses (12 credits):
Elective Course (three credits): Any one of the following:
Required Courses (12 credits)
Elective Courses (a minimum of six credits):
Business 3170 is not required for students in this track, so the Business Core is thus reduced by three credits. Students in this track are required to take Business 3410 or Economics 3410 or Mathematics 1201 as part of the Business Core. Business 3421 or Computer and Information Science 2590 may not be taken.
Required Courses (15 credits): Any 15 credits from any combination of the following courses: Any Biology or Chemistry and Biochemistry courses except for courses in the CUNY Pathways core curriculum, Health and Nutrition Sciences 2111, 2120, 2300, 2301, 3160, 3210, Kinesiology 3271, 3275, 3281, 3285, 4251, Psychology 2600, 3180, 3600, 3680.
Business 3170 is not required for students in this track, so the Business Core is thus reduced by three credits.
Required Courses (15 credits): MUSC 1300 Music, MUSC 3501 Music Industry, MUSC 3502 Copyright and Intellectual, MUSC 5540 Music Entrepreneurship Property in Music, and MUSC 1400 or MUSC 3260 Introduction to Music Technology
Required Courses (15 credits): MUSC 1300, MUSC 3260, MUSC 3261, MUSC 3262, and MUSC 3263 Building Electronic Music Instruments or MUSC 3264 Music Computing or MUSC 1400 Music Fundamentals.
Required Courses (15–16 credits):
Required Courses (15 credits):
Required Courses (three credits): Business 3251 or Philosophy 3335
Elective Courses (12 credits):
Required Courses (six credits): Business 3221 and 3210 or 3240
Elective Courses (12 credits): Any courses from any combination of the following courses (must take courses from at least three different areas):
CUNY Pathways Curriculum courses may not be used as electives toward the concentration. With the permission of the Business Management Department, appropriate courses offered in other departments such as History, Global Languages, Literatures, and Cultures, Sociology, or Philosophy may be allowed to fulfill the requirements of the concentration.
Required Courses (nine credits):
Any two of the following (six credits):
A student specializing in this track may modify the Business Core above and may take Computer and Information Science 2820W or Philosophy 3318W in lieu of Philosophy 3314. Students may also substitute Computer and Information Science 1600 for Business 3170.
Required Courses (12 credits): Business 3220, 3230, 3235, and 3260
Elective Courses (a minimum of three credits):
Required Courses (17 credits)
Required Courses (12 Credits):
Elective Courses (a minimum of two credits):
Brooklyn College is an integral part of the cultural and artistic energy of New York City. Our faculty offers incomparable expertise and tremendous talent, and each brings a unique perspective to their teaching and mentoring in and out of the classroom.
Through job fairs, the internship database, and internship panels, the Magner Career Center gives students in the business administration B.B.A. program access to career opportunities at a wide variety of employers, including:
Learn More
Request Info Visit Our Campus Apply Now
