Privacy and Cookie Policies
Privacy and Cookies Policy for Brooklyn College
1. Introduction
Brooklyn College (“we”, “us”, “our”) values your privacy and is committed to protecting your personal information. This Privacy and Cookies Policy explains how we collect, use, disclose, and safeguard information when you visit our website, brooklyn.edu, and related subdomains, applications, and services (collectively, the “Site”).
This policy also explains the use of cookies and similar technologies and your choices regarding them.
2. Information We Collect
We may collect information, to the extent permitted by law, that identifies, relates to, describes, or could reasonably be linked with you (“Personal Information”). The categories include:
A. Personal Identifiers
- Name
- Email address
- Postal address
- Phone number
(when voluntarily submitted through forms, applications, or inquiries)
B. Online Identifiers
- IP address
- Cookie identifiers
- Device identifiers
- Browser and operating system information
C. Usage Information
- Pages viewed and navigation paths
- Time spent on pages
- Referring URLs
- Interaction data (clicks, scrolls, form engagement)
D. Marketing and Campaign Data
- Advertisement impressions
- Advertisement clicks
- Conversion and engagement signals related to outreach campaigns
E. Third‑Party Data
Information collected by third‑party platforms when you interact with Brooklyn College content on external websites or consent to marketing cookies.
3. How We Use Your Information
We use collected information for the following purposes:
- Website functionality and security – to operate, maintain, and protect the Site
- Analytics and performance – to understand usage patterns and improve user experience
- Admissions and outreach communications – to provide information about programs, events, and services
- Marketing and recruitment measurement– to evaluate campaign effectiveness
- Legal and compliance purposes – to meet regulatory and institutional obligations
4. Cookies and Similar Technologies
We use cookies, pixels, tags, and similar technologies (“Cookies”) to support site operations and outreach activities. Cookies do not provide access to institutional systems or to academic, financial, or student records.
A. Categories of Cookies
| Category | Purpose |
| Strictly Necessary | Required for core website functionality, security, and accessibility |
| Analytics | Measure and analyze website usage and performance |
| Marketing / Advertising | Support outreach campaigns and measure engagement |
| Functional | Enable enhanced or user‑selected features |
B. Technologies We Use (Subject to Consent)
- Google Analytics (GA4)
- Google Ads
- Meta / Facebook Pixel
- LinkedIn Insight Tag
- Snapchat Pixel
- TikTok Pixel
- Spark451 education marketing services
C. Cookie Consent
Visitors may accept all cookies, reject non‑essential cookies, or manage preferences through the cookie banner and preference center. Strictly necessary cookies are always active because they are required for site operation.
5. Third‑Party Service Providers
Brooklyn College works with service providers that support analytics, advertising, infrastructure, and admissions outreach. These providers may process information on our behalf in accordance with their own privacy policies.
Examples include:
- Google LLC
- Meta Platforms, Inc.
- LinkedIn Corporation
- Snap Inc.
- TikTok, Inc.
- Spark451
Brooklyn College does not control third‑party privacy practices.
6. Data Sharing
Personal Information may be shared with:
- Service providers and vendors performing services on our behalf
- Educational partners and outreach vendors where permitted
- Legal or regulatory authorities when required by law
All data sharing is conducted in accordance with applicable New York State and federal laws, including the Family Educational Rights and Privacy Act (FERPA) where applicable.
Brooklyn College does not sell Personal Information for monetary consideration.
7. Security
We employ reasonable administrative, technical, and physical safeguards designed to protect Personal Information. While we strive to protect data, no method of transmission or storage is completely secure.
8. Data Retention
Personal Information is retained only for as long as necessary to fulfill the purposes described in this policy or to comply with legal obligations. Retention periods vary by data type and use case.
9. Your Privacy Rights
Depending on your location and applicable law, you may have rights including:
- Access to Personal Information
- Correction of inaccurate information
- Deletion or restriction of processing
- Objection to certain processing activities
- Withdrawal of consent
These rights are exercised in accordance with applicable New York State and federal law.
10. Children’s Privacy
This Site is not directed to children under the age of 16. Brooklyn College does not knowingly collect Personal Information from children without appropriate consent where required by law.
11. International Data Transfers
Information collected through the Site may be processed and stored in the United States or other jurisdictions. Safeguards are applied as required by applicable law.
12. Policy Updates
Brooklyn College may update this Privacy & Cookies Policy periodically. Updates will be reflected by a revised effective date. Continued use of the Site after such updates constitutes acceptance of the revised policy.
13. Cookie Details and Transparency
Details about the specific cookies and similar technologies in use on this Site, including their purpose, duration, and category, are available through the Cookie Preferences tool accessible on the website.
This information is dynamically maintained to reflect current technologies in use and may change over time as systems, vendors, or configurations are updated.